Since it is located to the north of Mt. Onigajo, the name of Kihoku in Ehime Prefecture reflects where it is. Naturally, this makes it a great place from which to enjoy the Onigajo rage, and it often receives crisp weather because of the elevation. Those who enjoy the cool mountain air should certainly enjoy Kihoku, though it can be warmer than Matsuyama or Uwajima at certain times of the year. Nevertheless, snowfall usually does not stick for too long and the summers bring some heat and humidity. As with many places in this area of Japan, the rainy season in June and July has become quite famous.
During the day, one can find a train between Uwajima and Kihoku nearly every hour. Travelers who aren’t hurried should feel comfortable with the several buses that move daily, and Route 320 also connects the town to Uwajima. It really is a great place to explore the small town feel that many Japanese tours lack, and the town relies on agriculture. The Dechikonka festival is, to many visitors, a celebration of the local delicacy: pheasant. Nabemono stew made from pheasant is made for the festival, and is given away. Local economic activities also include pottery, wood and numerous other agricultural products.
Naturally, with all of this farming, visitors will want to visit the farmer’s markets that the town boasts. Morinosankakuboshi is located in Hiromi, and features vegetables as well as rice. There are numerous local products sold in the area. Those with adventurous pallets might want to dip into the boar curry, but there are other foods being bought and sold in the adjacent marketplace. Those looking for souvenirs might also want to try Yumesanchi in Hiyoshi. Vegetables, rice and other food products are again highlights, but shops there have a much wider variety than one might otherwise expect.
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